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The Right Tool Gets the Best Results: Why Mediamine Outperforms Google Alerts



As any savvy communications team member knows, today's media landscape is fast-paced and unpredictable. This necessitates some strategy or system put in place to stay on top of brand mentions, gauge public perception, monitor emerging trends, and more. Cutting through this digital noise to uncover valuable insights is essential for making strategic decisions and staying competitive in this dynamic environment.


One tool commonly used to achieve this is Google Alerts, which offers users timely notifications based on a keyword or term across digital media. While the relatively straightforward setup offered by the tool makes it an attractive option for some organisations, it does possess several limitations when compared to a comprehensive media monitoring and insights service.


Below are a few reasons that we believe Mediamine monitoring and insights service is more effective and efficient in helping you navigate the fragmented media landscape.


Limitation 1: Source Coverage – Which publications are covered by each service?


  • Google Alerts results are determined by its search algorithm, which only returns items from sources it deems worthy. Meaning that relevant articles from small publications may be overlooked due to their lower perceived authority.  

  • Mediamine returns the relevant results from all the sources it monitors, regardless of ‘popularity’. This means that articles from both smaller local publications and well-known national news outlets are captured and reported to you.


Limitation 2: Keyword Management – How does each service handle your keywords?

  • Google Alerts quickly become unwieldy as you add more keywords, requiring constant management of multiple alerts.

  • Mediamine allows for an unlimited number of keywords, enabling more precise and comprehensive results tailored to your specific needs, all compiled in one report. 


Limitation 3: Relevance – How does each service ensure you receive relevant results?

  • Despite its algorithms, Google Alerts can still be confused by false positive matches for a keyword, leading to irrelevant notifications being delivered... sometimes a lot!

  • Mediamine’s hybrid approach combines our unique technology with intuitive and dedicated media analysts, creating effective keyword structures that deliver precise and relevant results.


Limitation 4: Categories – How does each service organise its findings?

  • As previously mentioned, Google Alerts requires you to create a separate alert for each keyword, leaving you to format and consolidate its results manually.

  • Mediamine’s monitoring reports are automatically categorised, making them straightforward to review all in one report. 


Limitation 5: Formats – In what format does each service deliver its findings?

  • Each Google Alert is sent as an email, which can lead to cluttered inboxes, making the management and organisation of your data a resource-intensive process

  • Comprehensive and customised Mediamine reports are delivered directly to your inbox in HTML or PDF format. Mediamine also utilises Newsroom – which allows users to curate and distribute bespoke reports to key stakeholders. 


Limitation 6: Data Visualisation - How does each service present insights from its findings?

  • Google Alerts are only presented in an alert format, lacking any data visualization capabilities.

  • Mediamine's IQ2 Interactive Dashboard empowers users to analyse media coverage data, delve into original source items, and extract detailed insights from their organisation’s media presence. 


If you've come across any of these limitations, it's time to explore how Mediamine can enhance your media coverage insights. Discover the difference today!

 

 



 

 

 

 

 

 

 

 

 

 

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