MEDIA [INSIGHTS]

“Mediamine allows us to keep up to date with industry news in the local mainstream media. We can send the links to relevant stakeholders and it is a very cost-competitive service.”
– John Kelly, Centreport 

“Rather than spending a lot of time gathering and filtering news feeds, Mediamine efficiently allows Mitsubishi to track national and international news about our products and brand. It provides a greater awareness of how the global market is performing and keeps us up to date with media reporting in our local market, a brilliant tool.”
– Daniel Cook, Mitsubishi Motors NZ – Head of sales & marketing strategy

“We need to be aware of things as they happen, so that we can quickly communicate important news to our members. We don’t have a huge support staff, so it’s really useful having a service such as Mediamine do the heavy lifting for us.”
– New Zealand Taxi Federation executive director, Roger Heale

We were really happy with the result, it showed we’d achieved our goal of starting a national conversation about elder abuse. Having hard data to show that was also a big positive for me, as it meant I could prove the investment we’d made was worth it.”
– Age Concern NZ Communications Manager, Elliot Parker 

“What we like about Mediamine’s Quality Score Reporting is that it scores each item on elements that we determine are valuable to Unitec. Those scores can then be combined to create a single quality score. Going forward, we can track an average item quality score against a range of criteria, such as time periods, spokespeople, and/or media outlets.”
– Unitec communications manager, Liz Phillips

“At the end of the day, Mediamine allows us to back up decisions with independent analysis. When we say this is what we’re doing, our members may not always understand why. However, over a period of six, 12 or 18 months, they can see the results because we’re able to track the effectiveness of our messaging, and that in turn encourages buy-in to future decisions.”
– New Zealand Taxi Federation executive director, Roger Heale