The massive benefits of marketing make marketing performance evaluation absolutely vital. Good marketing can strengthen brand awareness,...

Use our competitor analysis services to understand the competition in your industry and find ways to use that knowledge to your advantage...

Adding media analysis to your marketing toolbelt saves you time and offers accurate responses to your brand, company, or industry....

As we hit the ground running for another big year, it pays to look back and take stock. It’s fair to say 2016 overachieved in the...

Measurement is a comparative tool; it’s difficult to determine whether results are positive or negative without any context. For example,...

Having clearly defined goals dramatically improves your chances of success and the same rule applies in communications. Using the SMART...

Mediamine’s snapshot analysis report is a customisable dashboard, which compiles key metrics in a succinct one-page spread. A mixture of...

Robust analysis of any sort relies on credible and accurate data. Retrospectively sifting through a large media data set for irrelevant...

Mediamine’s independent measurement and analysis provides valuable insights into the effectiveness of your communication and marketing...

Whether you are campaigning to influence decision-makers and effect policy change, or to alter public opinion and change behaviour,...

What do the Panama Papers, The Bachelor and house prices all have common? If you’re expecting a witty punch line, you’ll be disappointed....

Winston Churchill is credited with saying “a lie gets halfway around the world before the truth has a chance to get its pants on”, and...

“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand...

During the 2010 meeting of global PR and communications leaders in Barcelona, mentioned in the previous post, agreed that Advertising...