Robust analysis of any sort relies on credible and accurate data. Retrospectively sifting through a large media data set for irrelevant or duplicate items is time consuming, and can lead to errors. When it comes to collecting data for media evaluation it pays to assess coverage regularly and in manageable chunks.
Using frequent human-edited media monitoring to build a data set not only ensures the accuracy of the data; it provides the opportunity for review and keeps you up to speed with your media coverage and that of your competitors.
Furthermore, Mediamine’s Newsroom app allows you to interact with your monitoring data – you can rate media items to give your analyst guidance on what your organisation considers positive or negative coverage. You can also identify items that should be excluded from evaluation. Combining media monitoring and analysis with Mediamine is a great way to ensure your data is credible and robust.