What do the Panama Papers, The Bachelor and house prices all have common? If you’re expecting a witty punch line, you’ll be disappointed....

Interactive database director David Reade — trading MediaPasifika, but with databases also covering Asia and Brazil — offers advice on...

Winston Churchill is credited with saying “a lie gets halfway around the world before the truth has a chance to get its pants on”, and...

“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand...

Why is media monitoring important to me? You don’t drive to work with your eyes closed, and most organisations can’t operate effectively...

During the 2010 meeting of global PR and communications leaders in Barcelona, mentioned in the previous post, agreed that Advertising...