2 minPlacement, not distributionInteractive database director David Reade — trading MediaPasifika, but with databases also covering Asia and Brazil — offers advice on...
2 minTailored analysis provides important insightsWinston Churchill is credited with saying “a lie gets halfway around the world before the truth has a chance to get its pants on”, and...
2 minStandardising Media Measurement“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand...
2 minAdd value for your members in 2016Why is media monitoring important to me? You don’t drive to work with your eyes closed, and most organisations can’t operate effectively...
2 minThe Spanish InquisitionDuring the 2010 meeting of global PR and communications leaders in Barcelona, mentioned in the previous post, agreed that Advertising...
1 minKFC gets grilledWho, where, when? KFC, the United States, May 2009 What did they do? Launched Kentucky Grilled Chicken, asking its customers to...