In business, it's easy to spend money promoting your products and messages in the media – comms and marketing people are renowned for it. What isn't so easy is measuring how effective your media activity has been – an important consideration if you want to avoid throwing good money after bad or a lack of answers at the board table.
Quality Score Reporting (QSR) is a powerful way for you to gain insight into the effectiveness of your communications, based on criteria set by you and your stakeholders. Not only is it simple, the beauty is that it's transparent and customised to report against your desired outcomes.
QSR aligns media analysis with what's best for your business
Essentially, Mediamine's QSR takes global-standard media evaluation metrics and defines the quality of an item based on what you and your business think is best.
By defining and weighting the 'best' and 'worst' elements a media item could contain and aligning those with the relevant metrics, you can gain greater insight into exactly how your analysed media coverage is impacting your business agenda.
Say you or a client sells electric cars, and one of your competitors is in the news talking about how great their electric cars are. On first impressions, you might consider this bad, and from a standard media analysis viewpoint, it may be neutral if not negative based on sentiment and competitor mentions. However, if one of your business goals is to raise public awareness and acceptance of electric cars, then maybe your competitor is doing you a favour – QSR can capture this value because it's measuring what's directly important to you.
QSR is an essential tool for extracting maximum benefit from your media analysis, talk to us today about how it might apply in your evaluation programme.
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