2015 has been a busy year in the Mediamine office and it’s seen the launch of a bunch of exciting new developments. We’ll get to those very quickly; however, first, I’d like to turn a spotlight on the excellent people who have mined the media for you and your business this year.
Growing communicators and marketers of the future
As some of our competitors strive for greater automation, we look to employ more Kiwis. Alongside our longstanding core of experienced staff, we hire and train the best and brightest communications and marketing grads we can find for our media analyst roles.
As Mediamine analysts, aspiring communicators gain a deep appreciation for how the media reports and disseminates news, and how those reports may impact an organisation and its goals. When they’re ready for their next challenge at agencies and organisations around the country, our analysts leave with the skills and experience to add real value in their new roles. We take great pride in that.
Our last three Mediamine ‘graduates’ joined large agencies in Wellington and Auckland. Who knows, your business could be the next to benefit!
1) Newsroom puts monitoring at your fingertips
Mediamine Newsroom is an online application that provides clients greater flexibility with their reported media items and Mediamine’s news index database. Newsroom allows users to create and distribute their own reports from the monitoring Mediamine provides. They can create customised reports from their entire monitoring history, or drill into Mediamine’s indexed news database, which dates back to mid-2012. Newsroom offers three levels of functionality, the first of which is included, for no additional cost, with a standard monitoring package. Contact us for your free upgrade to Newsroom, or read more about Newsroom features here.
2) QSR aligns media analysis to business goals
To better align our well-regarded media analysis with the desired outcomes of our clients’ communications activity, we’ve developed and implemented QSR – our Quality Score Reporting methodology. Based on standardised media analysis metrics and methodology, QSR requires the client to define the best and worst elements an item may contain based on their goals or KPIs. For each item, the identified elements are coded by our analysts and weighted based on priority to provide a final item quality score. Dig deeper into Mediamine QSR here.
3) Keep up with the latest media measurement news and more…
Information about all our products is housed in the Good to Know blog. Going forward, we’re committed to publishing content about media analysis. We hope these updates from the world of media, PR and comms will prove to be interesting and useful.
4) Print’s not dead so we monitor it
Where online media items are editable, printed articles can’t be changed. This provides a snapshot of certainty about what readers did and didn’t see. Since April, we’ve been monitoring printed newspapers through Press Reader, a Canadian website that houses thousands of PDFs of newspapers and magazines from around the world – including hundreds from New Zealand. Clients can access articles in newspapers on the Press Reader platform through a fully integrated licensing system.
5) Media distribution joins monitoring and analysis
We’ve aligned with David Reade and MediaPasifika (formerly MediaPeople). David is very highly regarded for his accurate and functional media contact database and press release distribution system, see how it works here. We’re delighted to be able to combine it with monitoring and analysis.
Happy holidays, i’m already excited about 2016 and looking forward to seeing you then.