just don’t know,
what you don’t know.
Having clearly defined goals dramatically improves your chances of success and the same rule applies in communications. Using the SMART goals approach is a good starting point. Specific: Make sure the goal is clearly defined and well understood by everybody involved. Increasing share of voice is a good goal, but to really nail it down, […]
Mediamine’s snapshot analysis report is a customisable dashboard, which compiles key metrics in a succinct one-page spread. A mixture of text and graphics create a boardroom-ready report that quickly informs your team about the quantity and quality of your organisation’s media coverage. Media items are coded by our independent analysts and can incorporate our tailored […]
Robust analysis of any sort relies on credible and accurate data. Retrospectively sifting through a large media data set for irrelevant or duplicate items is time consuming, and can lead to errors. When it comes to collecting data for media evaluation it pays to assess coverage regularly and in manageable chunks. Using frequent human-edited media […]
Mediamine’s independent measurement and analysis provides valuable insights into the effectiveness of your communication and marketing activities. Our analysts can carry out an objective qualitative review of your relevant media coverage to reveal underlying trends in your data. We use human analysts for qualitative analysis because when it comes down to the nitty gritty, their […]
Age Concern NZ’s (ACNZ) 2016 Elder Abuse Awareness Week campaign captured the attention of the media across the nation and Mediamine ensured they had the data to show it. ACNZ communications and marketing contractor Elliot Parker said Mediamine helped him track how the campaign was filtering through the media. “We measured media mentions of ‘elder abuse’ […]
Whether you are campaigning to influence decision-makers and effect policy change, or to alter public opinion and change behaviour, measuring impact should be integral to your campaign strategy. If you can’t measure it, you can’t mend it! Being excellent at delivering a concept and then getting it in front of the right media is great; […]
Unitec is one of New Zealand’s leading institutes of technology – and, with more than 20,000 students studying subjects from accounting to zoology, it’s also the country’s largest. In step with a rapidly changing education environment, the Auckland-based tertiary institute in 2013 began an-all-of organisation transformation, in order to better meet the needs of its […]
What do the Panama Papers, The Bachelor and house prices all have common? If you’re expecting a witty punch line, you’ll be disappointed. The answer is that they’re all currently trending news topics in New Zealand. In 2013, Google launched a new search algorithm called Hummingbird. Google said the goal to return pages from a […]
Interactive database director David Reade — trading MediaPasifika, but with databases also covering Asia and Brazil — offers advice on how to ensure your press releases get maximum cut through. The convergence of marketing with communications, combined with the evolution of the media landscape (to the point where some pundits predict newspapers will become obsolete) […]
Winston Churchill is credited with saying “a lie gets halfway around the world before the truth has a chance to get its pants on”, and that was at a time when people thought a tweet was just a bird noise! Looking at today’s relationship between the organisations, media and the public, those words have […]
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