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Competitor Analysis Services in New Zealand

The Benefits of Competitor Analysis Services in New Zealand

If you want to increase your share of the market to drive business growth and boost your bottom line, our competitor analysis services in New Zealand will prove to be an invaluable investment. Keep reading below to learn about the services we provide and how they can help you outshine the competition.

Related Services We Provide to Competitor Analysis Tools in New Zealand

Some of our most highly sought-after services include:

  • Reputation tracking: Our professionals excel in monitoring your performance online and in print media to gain an in-depth understanding of how your audience views your brand. We can gather metrics to see how you compare with the competition, allowing you to optimise your online communications and marketing campaigns.
  • Print media analysis: In addition to collecting data regarding where you appear online, we also track print media. We understand that perfecting your online image is vital in the modern world, but we also know that print media will always have a place when it comes to empowering your brand.
  • Social media tracking: We can track social media pages of interest to draw comparisons regarding how your competitors convey themselves, what kind of messaging works and what doesn’t. If you sign up to our media monitoring service, we’ll send you human-edited reports that you can view in our Newsroom app and use to maximise your impact on social media, which is crucial given that potentially millions of your customers use such platforms daily.

The Importance of Competitor Analysis Tools in New Zealand

Here’s why analysing the performance and activity of your competition is so crucial:

  • Gain an insight into how much coverage your competitors receive compared to you: It’s wise to find out where your competition stands, whether you can learn anything from them and what you can do to gain the upper hand.
  • Find out ways to optimise your communications to bolster your brand: By understanding what your customers think and say about you and comparing these metrics against your competitors, you can identify ways in which you can improve your branding to reach a broader audience and increase your market share.
  • Compare your reputation against your competitors’: We use qualitative and quantitative data-gathering techniques to provide analytical insights into how the media portrays you. Using this data, we code media evaluation metrics and align them to your business outcomes.

What Customer Stands to Lose If They Don’t Use Mediamine

Since 2007, we’ve been one of New Zealand’s leading analysis teams for a broad range of companies. We gather a range of metrics, such as share of voice and social media coverage, to help you find new ways to reach your target market and gain the upper hand over your competition. If you want to find out how we can develop a bespoke solution to meet the unique requirements of your company, don’t hesitate to call us. We’ll gladly give you a free trial so that you can see why our services are such a high-value investment.